The other day I was pondering the question … “What characteristics make up the consummate NetWorks! Boise member?” Actually, I think about that a lot. Some members in our group do extremely well while others … not so much. We have guests who attend our meetings who would be perfect for our group, and who by all indications would be extremely successful, yet they choose not to join. Hmmm. Here is how I would define that perfect member. They …
Have a target market that is business – We have made the choice to focus our group on B2B vs. B2C. In this way, our members share a common target market. We do have members who do both and even have a few who I would say are primarily B2C. B2C members will rely largely on referrals and introductions vs. general leads. That’s great but, those do take more time as our current members will need to get to know that new member fairly well before they will directly refer them to one of their accounts or friends. At the same time, this B2C member will be expected to contribute B2B leads as that is the focus of our groups. Continue reading “Defining The Consummate NetWorks! Boise Member”