As impersonal as they may be, emails remain a great way to keep in touch with your clients. I particularly like email for one specific reason and that is to let know clients that I am ALWAYS working for them! I’m going to provide you with two of my favorite strategies. Before I do that, I must stress that you must be responsive, and proactive, with your email communications to start with! For those of you who are too busy to return emails, don’t even think about asking me to buy from you … ever! Couldn’t help myself. Pet peeve 🙂
Away we go …
Clients like to be included in correspondence that relates to them – This is particularly effective when you are working to resolve an issue that will involve soliciting the assistance other parties and especially when said parties are in your organization. Certainly, it can just as easily apply to things like project coordination, seeking bids from third parties, the list goes on and on. The premise is that, when I tell a customer that I am going to work on something for them, I want them to see how hard I am working it. It goes like this … Continue reading “Sales 101 – Two Of My Best Email Tips”