There is a very old adage that says “it is 10 times more expensive to find a new customer than it is to maintain an existing one.” Not only do I believe this to be very true, I believe it to be even more true today. With the condition of our economy, our good customers are exhibiting behavior today that I have rarely seen in the past.
When times are good, most of us will happily continue along with the vendors who we have traditionally done business with and who have generally met our expectations. But times have changed and many folks are now deciding that perhaps a little investigation of the alternatives available may be prudent. Do I really need “best” when “good” or “better” will do? Having worked in construction related industries, I can tell you that right now it seems that everything is on sale. It’s a great time to buy and most people know that. Continue reading “25 Customer Retention Tips Via NetWorks! Boise Members”