This is going to be one of my “tough love” posts 🙂 Let’s start this conversation by defining ROI. That stands for Return on Investment and not Return on Expense. Who expects a return on an expense (ROE) anyway? I’ve never even heard of that term before. However, every day we make investments with the hope, the expectation, of receiving some form of return. How many of you out there have actually invested in yourself? Invested in your own success? Investing in a networking group, any networking group, in terms of time and money, is exactly that. It is an investment and it in no way should this be confused with being an expense.
Still, I hear this all the time … “My company won’t pay my dues”. Assuming that your compensation is at least partially based on your ability to generate new revenues, I’d have to ask … “Why should they?” Of course, if they do, that’s very nice but, if you can invest $100 (time and money) a week and get $200 back in return and you won’t do it because your company won’t pay for your dues, who’s not the sharpest knife in this drawer? If on the other hand, you are a salaried employee, I would expect your company to pay. Enough said about that. Continue reading “Instead Of Whining About Your Networking Group … Dial Up Your ROI”